Reach New Levels will be a respected and established provider of developmental skills and support for Administrative Assistants in Africa (and the world) both through traditional and online learning.

Reach New Levels (RNL), a training and consultancy company is based in Johannesburg, South Africa.  RNL was created in January 2013 by Dawn Williams, CAP-OM, MOS to encourage Administrative Assistants i.e. Switchboard, Receptionists, Clerks, Secretaries, PAs and Office Managers in Africa to enhance their careers by doing continuous learning and striving to be professional.  Reach New Levels is a sole proprietorship and is managed by Dawn Williams.

RNL is flexible and will travel to your company to do in-house training customised to your needs, saving you travel and accommodation costs for your delegates.   Training can also be done online where the need arises.


  • RNL will encourage Administrative Assistants to take responsibility for their careers and to move forward personally and professionally through continuous learning and networking.
  • RNL will encourage Administrative Assistants to recognise their value and role in the workplace and to make a difference.
  • RNL will give those in Africa (and the rest of the world) who do not have the opportunity to attend traditional learning or networking opportunities the ability to attend the equivalent online.